Saturday, April 15, 2017
Five years into my own startup -- Deborah Mitchell Media Associates -- I must admit that joining or creating a startup, whether you're just out of school or in midlife, may not be for everyone.
"Hundred-million-dollar investment rounds and billion-dollar valuations have created a romanticized version of the startup lifestyle in the public perception. Some of it is justified and some of it isn’t," says Joseph McKeating, president of marketing and public relations firm Pulsar Strategy, whose clients are considered early-stage startups in the technology space.
"To students considering joining or creating a startup for the glory, I’d tell them that there are easier ways to make money," he continues. "If you want to reach new levels of freedom, do it. If you want to truly find out where your breaking point is, do it. If you want to remove the ceiling on your potential, do it. If you want to help change what it means to be a working human being in the 21st century, do it."
If you are thinking about making the leap, then a startup may be for you if you:
Monday, April 3, 2017
Ah, cheap labor. The idea of hiring low-paid or unpaid interns is quite a compelling prospect for cash-strapped startup founders. Indeed, a team of talented, productive interns can allow startups to remain focused on high-level strategy while others do the busywork. What entrepreneur could refuse such an opportunity?
The problem is that many startups do a terrible job hiring and managing interns, causing the process to become more time-consuming than not having interns in the first place. We know this at Brainscape because we've made plenty of mistakes ourselves.
Hiring interns at a startup can be quite different than hiring at big companies. Below are some best practices we've learned about hiring and managing interns at an early-stage startup:
Monday, March 27, 2017
Endeavoring to raise money for your startup businesses can be a tedious process. Creating your minimum viable product (MVP), building your team, and refining your pitch are just the beginning, and each can take months. And when you are ready to seek investment, your attention and energy will be consumed by a long and grueling investor road show. It is a tiresome process made even more frustrating when you ultimately find that early seed investors have all the leverage during negotiations.
It is enough to discourage any startup entrepreneur.